Thursday, December 18, 2008

Christmas and New Year Staff Holidays



Planet Ink Limited will be closed for the festive holidays from 2pm on Friday, December 19 2008 and re-opening for business from 11am on Monday, January 5, 2009.

Email messages will be checked throughout the period.

For urgent inquiries, the team can be contacted by mobile: Gerry Cassidy 0798 543 9752, Derek Bryce 07887 483 627

The staff and management would like to wish all our friends and clients a very Merry Christmas and a Happy New Year.

Publishing Expo 2009 - Meet the Team

The senior executive and creative teams at Planet Ink Ltd will be in attendance at the Publishing Expo 2009 taking place at Olympia 2 in London on February 11th and 12th.

They will be available to meet clients old and new, and to answer where they can any questions relating to design for digital or design for print, and to introduce the services offered by the company.

To book a meeting in advance, simply contact us on 0141 248 5595 or email info@planetinkltd.co.uk.

Powering Through the Work

In what has been a pleasantly busy few weeks for Planet Ink Ltd the team has been working closely with ScottishPower on a series of publications across their business for both internal and external readerships.

We were called upon to help digitise a specialist newsletter for the company before an event in Glasgow.




We also created printed and digital editions of the comprehensive guide for contractors detailing health and safety and environmental requirements.


And of course were responsible for producing the latest editions of the staff newspaper, ScottishPower News, in both printed and digital formats.



To find out how Planet Ink Ltd can deliver these high standards for your company, get in touch today, on 0141 248 5595 or email info@planetinkltd.co.uk.

Planet Ink Ltd. A member of PPA Scotland.

MS CONNECT ONLINE NOW


Planet Ink Ltd is delighted to have digitised the latest edition of MS Connect on behalf of the Multiple Sclerosis Society Scotland.

Designed by 39steps of Edinburgh, this is the second edition of the magazine to be published in digital format by Planet Ink Ltd, and runs to 20 pages.

Digitising magazines through Planet Ink Ltd is easy - opening up the publication online without the memory drag of old style PDFs clogging up PCs or Macs - and can help to dramatically slash both print and distribution costs.

Make it your New Year's resolution to see how Planet Ink Ltd can help your publication go digital.

Wednesday, December 17, 2008

MEDIA RELEASE: Planet Ink Ltd Joins PPA Scotland

The Periodical Publishers Association Scotland today confirmed Planet Ink Limited as its newest member.

The association now boasts over 300 publishing companies among its membership, together producing more than 2500 consumer, business and professional magazines.

Part of its role is to maintain professional publishing standards to ensure a healthy, visible industry.

Shaun Milne, founding director of Planet Ink Limited, said: "We are delighted to have been accepted as full-members of PPA Scotland and look forward to the opportunities it will provide.

"Our team has been hugely grateful for the support and friendship of those within the association we have met already, and we look forward to playing a full and active role as members.

"In particular we hope to champion the cause of digital publishing and how it can be made to work with traditional print as well as promoting the best practices in publishing.

"We've already benefited from PPA Scotland through its fantastic awards events in the past two years and we look forward immensely to the challenges 2009 will bring as bona fide members."

Established in 1908 as The Society of Weekly Newspaper and Periodical Proprietors before undergoing various transformations, the PPA settled on its current form in August 1967, with a mission to promote and protect the interests of the industry.

Among its many initiatives is the highly acclaimed Scottish Schools Magazine Competition, open to every school in Scotland, now accepting entries until Friday, 24 April, 2009. It is aimed at encouraging pupils throughout Scotland to produce their own title to showcase their creative skills.

The current chairman of PPA Scotland is Fraser Allen of White Light Media, with Steven Craven of Craven Publishing the vice-chairman. Kathy Crawford is the association's business manager in Scotland. Details of PPA Scotland's aims and work can be found at www.ppa.co.uk

Gerry Cassidy, fellow founding director of Planet Ink Ltd, added: "We're thrilled to join the elite of Scottish publishing and look forward to promoting our work under the PPA Scotland seal of approval."


FOR MORE INFORMATION:

Tel: 0141 248 5596
email: info@planetinkltd.co.uk
http://www.planetinkltd.co.uk

Monday, December 15, 2008

Interview: ecoforyou

Founding director Shaun Milne was interviewed by respected lecturer Alex Lockwood, a specialist in environmental journalism, about Planet Ink Ltd's latest digital title ecoforyou and the decision to publish it as an online only title.

You can read the interview and learn more about the eco-friendly magazine over at Online Journalism Blog by clicking HERE.

Tuesday, December 09, 2008

ecoforyou Issue Two


Planet Ink Ltd is delighted to announce the safe arrival of ecoforyou, issue two, the new free digital magazine about all things environmental.

We would encourage all our friends and colleagues to sign-up for future editions and to forward the link to anyone they think may be interested in reading it.

This month's bumper edition stretches to 40-pages of news, interviews and tips along with our great green gift guide for Christmas, special offers and competitions.

Don't forget to follow updates for ecoforyou by signing up to its Facebook Group and Twitter site too.

View ecoforyou for free here.

Friday, November 28, 2008

PPA Scotland Magazine Awards 2008

Planet Ink Ltd was finalist at the PPA Scotland Magazine Awards in Glasgow last night, pipped at the post for Customer Magazine of the Year by Kwik-Fit Insurance who picked up the award for 'You're Covered' magazine.

Scottish Magazine of the Year went to 'Clash' by Dundee based Clash Music Group while Roger Taylor was named Columnist of the Year for The Scottish Farmer.

Taste Design of Edinburgh won Staff Magazine of the Year for 'Pulse', Think Scotland took Member Magazine of the Year for 'Tree News', while Best Online Presence went to The List.

Times Educational Supplement Scotland was awarded Business & Professional Magazine of the Year, Best Magazine - Small Publishing Company went to Fusion Flowers of Kippen, while the Beano 70th Anniversary won Sales Initiative of the Year for DC Thomson.

Publisher of the Year was John Innes of Think Scotland, Bunkered took Brand Development of the Year for PSP Publishing, while Best Magazine Design: Consumer went to The Big Issue Scotland and Best Magazine Design: Business and Professional was awarded to Whale and Dolphin Conservation Society for Think Scotland.

Other winners included Adam Forrest at The Big Issue Scotland (feature writer of the year: consumer); Katie MacIntosh at Holyrood (feature writer of the year: business and professional); Martin Dempster at Bunkered was named Editor of the Year Consumer and Connect Communications Rob Outram was named Editor of the Year: Business and Professional for CA Magazine.

Arlene Russo of Revamp, Glasgow, was also presented with a special commendation.

Planet Ink Ltd's founding director Shaun Milne said: "This year's PPA Scotland Magazine Awards showed that even in these tough economic times Scotland has some of the best design and publishing in the world, and we congratulate all those who won or were nominated.

"This is the second year we have been lucky enough to take part in the awards and we would like to thank PPA Scotland and business manager Kathy Crawford, in particular, for all their support and hard work in providing Scottish publishers a showcase to be proud of."

Saturday, November 01, 2008

Hearts FC Launch Digital Catalogue With Planet Ink Ltd



Heart of Midlothian Football Club today launched it's Official Merchandise 2008/09 e-catalogue available now at www.heartsfc.co.uk.

The catalogue, produced by the club's in-house design team directed by marketing manager Lawrence Broadie, features exclusive photography of players shot on location in Edinburgh.

A full print version is also available, allowing Hearts to target fans by post and online.

The web edition, digitised by Planet Ink Ltd, is just the latest innovation from the club online including its new store at Hearts Direct.

To see how Planet Ink Ltd can assist your retail needs, contact us on 0141 248 5595 or online by emailing shaun@planetinkltd.co.uk.

Monday, October 27, 2008

Planet Ink Ltd Shortlisted for Scottish Magazine Awards

Planet Ink Ltd has been shortlisted in the prestigious Scottish Magazine Awards for the second year running.

Our team has been nominated by PPA Scotland for the Customer Magazine of the Year category alongside White Light Media who have two nominations, and Kwik-Fit Insurance.

Planet Ink Ltd's nomination is for its work creating the digital only Switch On magazine for Setanta Sports and transforming it into a Flash based interactive publication.

The category for Staff Magazine of the Year, won by Planet Ink Ltd last year, has been dominated this time around by Redhouse Lane Communications who have three nominations for its banking clients RBS and NatWest - who have been at the centre of the credit crunch storm.

Pulse from Taste Design is the final nominee in that category.

Shaun Milne, founding director of Planet Ink Ltd, said: "As a small, emerging company we are absolutely thrilled to have been nominated for the second year running, particularly when you look at the incredible talent and creativity on offer from all those companies shortlisted for the Scottish PPA Awards.

"Our debut year last time out was better than we could possibly have hoped for, and we look forward to another enjoyable event, whoever wins, and wish all those companies and individuals who have earned a place on the shortlist all the very best for the awards night on November 27."

Tuesday, October 21, 2008

MEDIA RELEASE: ecoforyou launches live today


MEDIA RELEASE:

Click HERE to view Issue One of ecoforyou for FREE


FOR IMMEDIATE USE: Tuesday, Oct 21st, 2008

NEW digital only green lifestyle magazine ecoforyou is now available for FREE from website www.ecoforyou.co.uk

Issue One runs to 34 full colour pages and features eco news, features and tips on going green.

Among the interactive offerings available to readers is the chance to pick their own cover – selecting from four alternatives – and click-through advertising.

Video and other Flash animation, including scroll bars and slideshows, are used across the live digital magazine.

As well as being 100% carbon neutral, ecoforyou is also available in Text Only format compatible with screen readers, opening up its written contents to the blind and visually impaired.

Scottish Environment Minister Mike Russell has penned an exclusive piece for the title that also includes articles on the Energy Agency, ScottishPower, Heathrow Airport and the world’s first occupied carbon zero house.

Glasgow-based Eco publishers Planet Ink Ltd estimate the first edition will be mailed out to around 50,000 email addresses.

They are now accepting inquiries for advertising, sponsorship and editorial for Issue Two which will be available late November.

Preferred publishing partners YUDU Media – the multi-award winning digital platform - have sponsored the publishing cost of Issue One.

An ecoforyou page is also available via social networking site Facebook and updates for the magazine will be posted via Twitter and an associated blog available at ecoforyou.wordpress.com.

Co-Publisher Gerry Cassidy said: “We’ve already had scores of people trying to sign up for the mag before it was even available, thanks to all the fantastic coverage we received from the media and bloggers last week.

“We really hope readers will like what they see and sign-up for free to receive future editions and – importantly – send the ecoforyou link onto their friends, clients and colleagues to support the project.

“Everyone at ecoforyou would also like to thank all those who have been in touch with their advice and emails of support. We’re still wading our way through them trying to reply to them all to say thanks.”

Unlike traditional magazines, Planet Ink Ltd are relying on only web-based communities to help promote ecoforyou.

Co-Publisher Shaun Milne said: “We already know what the power of the web can achieve through communicating quickly, efficiently and socially.

“So this platform offers us the perfect opportunity to grow.

“The more people who hit the Share Me button to pass on the link, the more readers we hope will sign up every month to receive their free editions.

“As our community grows, so should the magazine, opening up a web-savvy community across the ages and demographics for advertisers and sponsors to target using Flash or video ads.

“We’re fast approaching Web 3.0 – the intelligent web – where content and how it is used and distributed will be key to its development, moving on from ability to simply inform online, to being able to do so better.

“Not only is ecoforyou doing away with traditions such as print and ink to become 100% carbon neutral, we hope it is also recycling the mould of how publishers can reach as many readers as possible by embracing the emerging technology available.”

NOTES FOR NEWSDESKS:

(1) ecoforyou is available by email or free link found at www.ecoforyou.co.uk.

(2) the publishers plan an estimated initial mail-out to 50,000 potential readers.

(3) ecoforyou is accepting inquiries for sponsorship, advertising and editorial inquiries on 0141 248 5595/6 or via info@ecoforyou.co.uk. A full rate-card is available.

(4) Planet Ink Ltd is an award-winning independent design, media and publishing house established in January 2006 by directors Shaun Milne and Gerry Cassidy.

(5) For further information call Shaun Milne on 0794 121 9061 or Gerry Cassidy on 07798 543 9752, or 0141 248 5595.

For further information please email info@ecoforyou.co.uk or visit www.planetinkltd.co.uk

Friday, October 10, 2008

MEDIA RELEASE: ecoforyou to launch October 21, 2008

A NEW lifestyle magazine covering environmental news and features is to launch this month – but without a print edition.

Available in digital page-turn format the new magazine - ecoforyou - will be free to readers and circulated using web only distribution channels.

Publishers Planet Ink Ltd say the digital format, which can be used on both PCs and Macs, allows them to save on both natural resources and energy used in traditional printing.

It also allows ecoforyou to feature video content, audio, live links to stories and websites and animated Flash based advertising normally associated only with websites.

Content will include news, interviews, features and tips on going green, sustainable shopping and more, all set out in an innovative fully interactive format, hosted for Planet Ink Ltd on the YUDU Media digital platform.

The actual production process will also be fully offset – aiming to make it a 100% carbon neutral publication.

The Energy Agency, ScottishPower and Scottish Government are among the big names lined up as part of the maiden launch.

The first edition of ecoforyou is expected to go live on Tuesday, October 21, 2008, and publish as a monthly.

In what could be an industry first, ecoforyou will rely upon the online community to spearhead its assault on the market through social networking.

A Facebook page and Twitter subscription site are up and running already, while a dedicated website hosting the free editions is also about to go live at www.ecoforyou.co.uk

Readers will be encouraged to use ‘Forward to a Friend’ buttons and post links to blogs or add content they enjoy to the likes of Delicious, Digg and Technorati among others.

Employers are also being invited to send ecoforyou to staff or clients for free as part of their company’s own corporate environmental responsibility.

Founding director Gerry Cassidy said: “We hope ecoforyou will appeal not only to individual readers who care about green issues but businesses, campaigners and industry leaders too.

“By making ecoforyou available online and for free, we are inviting people to use it as part of addressing their own commitment to encouraging a sustainable lifestyle.

“They can easily email ecoforyou to their clients, colleagues and workforce and retain their green credentials, without having to go to the additional expense of their own publication.”

“Many businesses would love to have their own green edge title but with today’s economic picture, environmental considerations are all too often the first to be axed.

“But in ecoforyou we believe we have a product not only to be proud of but one that is trailblazing a new era for publishing in general.”

Planet Ink Ltd also believes that the online only approach will prove popular with potential advertisers because of its full interactivity with readers.

Founding director Shaun Milne said: “One of the many great things about ecoforyou is the fact that it engages the reader in a way print titles can only dream of.

“They can play videos, click onto websites, scroll their way through articles, move photographs – even choose their favourite cover, making it an enjoyable experience.

“And we can also offer statistical packages detailing how many views an edition has had, how long people have lingered on a page or how many times a link has been clicked and so on.

“It’s like a half-way house between print and web. All the familiarity of turning pages with the interactivity and usability of the web – while being eco friendly."

“Call it publishing with a conscience – combining entertaining content and functionality to propel an important yet often maligned subject into the mainstream.”

Director Derek Bryce added: “Online ad revenues remain one of the few areas to have performed far better than print based advertising, with click through rates on page turn titles also reportedly higher.

“This gives added value to advertisers who can track the success of their ads or allow us to provide them with the background data, literally at the click of a button.”

Other functions will allow readers to burn to disc or memory stick, download offline versions for later viewing, bookmark, print, add notes or even search content.

ecoforbusiness ecoforlife ecoforyou

Launching October 21, 2008
www.ecoforyou.co.uk

NOTES FOR NEWSDESKS
(1) ecoforyou will be available via email or through a free link available at
www.ecoforyou.co.uk from October 21, 2008.
(2) the publishers plan for an estimated initial mail-out to 50,000 potential readers. Accurate readership figures will be made available in due course.
(3) ecoforyou is now accepting inquiries for both sponsorship and advertising opportunities on 0141 248 5595/6. A full rate-card is available.
(4) Planet Ink Ltd is an award-winning independent design, media and publishing house
based in Glasgow established in January 2006 by founding directors Shaun Milne and Gerry Cassidy.
(5) For further information call Shaun Milne on 0794 121 9061 or Gerry Cassidy on 07798 543 9752, or 0141 248 5595. Email info@planetinkltd.co.uk or visit www.planetinkltd.co.uk

Media release posted FRIDAY OCTOBER 10, 2008.

ENDS

Thursday, October 09, 2008

MSS Scotland Connect With Planet Ink Ltd



Planet Ink Ltd has just completed its first project for the Multiple Sclerosis Society Scotland by converting their printed magazine into a digital title.

MS Connect, which is designed by Edinburgh based 39steps, is now available online after we were able to convert their hi-res PDFs on a same day service.

MSS Scotland are hosting a link to the new format on their webpage and inviting feedback from members.

Coming Soon....



ecoforyou

The new online only magazine about eco living.

Launching October 21, 2008.

For advertising inquiries call 0141 248 5595/6.

Tuesday, September 30, 2008

Press: allmediascotland.com

Founding director Shaun Milne writes about the potential for national newspapers to make the switch to digital, in today's edition of allmediascotland.com.

Read the article in full here.

Tuesday, September 23, 2008

ScottishPower News: Issue 21



The latest ScottishPower News, the award winning staff newspaper designed and published by the team at Planet Ink Ltd, is out now.

New enhancements to the digital edition, such as animated advertisements and other features throughout, have been introduced for our client this month.

Planet Ink Ltd also project managed the printing and distribution of the printed edition across all of ScottishPower's required business networks.

To find out how we can help enhance your internal staff communications, contact the team today, by calling 0141 248 5596 or emailing info@planetinkltd.co.uk

Smooth Sailing with Cunard





Planet Ink Ltd has successfully completed its first project for Yudu Media on behalf of their world famous client Cunard cruise line.

The company was commissioned to carry out Flash animation for the bespoke Cunard digital editions published by Yudu Media.

Planet Ink Ltd's multi-media unit were able to quickly deliver the necessary animations on time and budget, working from pre-supplied artwork.

Founding director Shaun Milne said: "We were delighted to assist our friends at Yudu Media and are delighted they saw us as a first port of call for this particular project."

To find out how our team could help introduce Flash animation to your existing publications, then contact the team by phoning 0141 248 5596 or email info@planetinkltd.co.uk.

Wednesday, August 27, 2008

ScottishPower News: Issue 20


Planet Ink Ltd have completed the latest edition of ScottishPower News.

The latest issue - available as a newspaper and digital alternative - marks the second year of our award-winning partnership with Scottish Power.

It also follows last month's re-design of the current PPA Scotland Staff Magazine of the Year which introduced their new corporate branding.

To find out how our creative team can help your business transform its publications, contact us by emailing info@planetinkltd.co.uk or calling our team on 0141 248 5595/6

Wednesday, August 20, 2008

Planet Ink Ltd Scores with Clydesdale Bank Project

Planet Ink Ltd are delighted to have carried out their first project for Clydesdale Bank as sub-contractor to The Sports Business.

Our creative team were behind the re-touching and backround treatments for the official Clydesdale Bank 'Captain's Photograph' used to kick off the new Clydesdale Bank Scottish Premier League campaign.

The images were taken by Scotland's largest independent photographic agency, the SNS Group.

The end results were used across Scotland's national newspapers including The Times, Scottish Sun, Daily Record, Scottish Daily Express, Daily Star Scotland and Scottish Daily Mail.

Founding director Shaun Milne said: "The images were already of excellent quality, but as former newspaper journalists our team were able to add an extra dimension to them for their intended use, working to the instructions of The Sports Business and their client, Clydesdale Bank.

"It is just one of the many areas our team can help businesses get their marketing campaigns off to a winning start."

To find out more about our services, click on the digital brochure on our splash page, call us today on 0141 248 5595/6, or email info@planetinkltd.co.uk

Wednesday, July 30, 2008

Planet Ink Ltd - Bigger and Better

Planet Ink Ltd have completed the expansion of their office facilities in Glasgow city centre today.

Based on the same prominent site in Union Street next to Glasgow Central Station, the expansion allows for the recruitment of more staff and creation of a new central production hub.

The project has been completed in time to welcome our newest recruit, Mari Reilly, who joins the company on Monday.

Mari, a graduate of Glasgow Metropolitan College, has been working closely with Planet Ink Ltd over the past few months developing our range of interactive and Flash based digital documents.

Founding director Shaun Milne said: "Planet Ink Ltd is already an award winning company with an enviable reputation for fast paced, innovative publications that have really led the field in Scotland.

"By expanding the size of our operation we create not only a great working environment for the creative talents we have, but the increased capacity to handle more and more projects.

"We are particularly pleased to have captured the talents of Mari and look forward to her working with the existing team to add an extra dimension to the company as we look to offer our clients the best possible service.

"By investing in our core services, we are well placed to help other companies through these difficult times.

"The credit crunch means budgets have never been tighter, but with digital documents we can shrink the cost of delivering information packed publications by 70% or more on traditional print alternatives.

"And with environmental awareness also peaking, the chance to enhance green credentials at the same time in preparation for the potential tax breaks of the future that may bring, means the time to look at our digital solutions really is now."

NB: The contact details for Planet Ink Ltd remain the same. Suite 3.4, 111 Union Street, Glasgow, G1 3TA; Tel: 0141 248 5595/6; email: info@planetinkltd.co.uk

Wednesday, July 23, 2008

ScottishPower - Corporate Responsibility Report

Planet Ink Ltd are delighted to announce that the production and delivery of ScottishPower's annual corporate responsibility report is now complete.

ScottishPower commissioned Planet Ink Ltd to deliver a concept for the key document that would prove attractive while conveying all necessary information to their target audience in a simple, cost effective way.

Our creative team came up with a multi-media solution via a printed die cut leaflet stuffed inside ScottishPower News and a die cut fold out CD holder for direct delivery containing a PC and MAC version of the report as a specially designed digital document (pictured), complete with associated video.

All were intended to drive users towards the official website for further information.

Design, printing, data-transfer and delivery were all project managed and implemented by the team at Planet Ink Ltd.

To learn more about how Planet Ink Ltd could serve your corporate needs, contact the team by emailing info@planetinkltd.co.uk or calling 0141 248 5595/6.

ScottishPower News - Re-design Complete

Planet Ink Ltd have unveiled a comprehensive new look to the award winning ScottishPower News with the publication of the latest edition.

Working closely with the internal communications unit within ScottishPower our creative team have developed a fresh new look to take into account of the new company wide branding guidelines.

Layouts, fonts, colour schemes and new masthead have all been introduced along with the new look ScottishPower logo and other features.

While retaining the depth and feel of its award winning predecessor, the new look for the paper is intended to capture the progression of the ScottishPower brand following their successful integration with Iberdrola.

The new look has been implemented to both the printed edition and the digital version (pictured) and distributed across the business.

Design, printing, distribution and digitization are all project managed by the Planet Ink Ltd team working closely with our clients at all times.

To find out how we could help your corporate communications, contact us by emailing shaun@planetinkltd.co.uk or by calling 0141 248 5595.

Saturday, July 19, 2008

YUDU spotlight on Planet Ink Ltd

Planet Ink Ltd are delighted to have work featured by major publishing partners YUDU Media as part of their online portfolio.

Yudu - who host the publishing platform we use most frequently - are currently showcasing the July 'Switch On' magazine designed, written and published by our creative team for major broadcasters Setanta Sports.

The publication - which has separate tailor made editions for Setanta's GB, ROI and Freeview markets - is our most interactive publication to date thanks to heavy use of Flash files to compliment the highly attractive design - elevating it to a new level following a successful two-year development.

It provides a firm platform for Setanta Sports to build their new marketing strategy upon as the Irish owned company enters a new phase in its evolution.

Planet Ink Ltd introduced digital publishing to Setanta in 2006, making it the first European broadcaster to use the technology, and helping establish the concept as a major strand of their client retention strategy, alongside other commissions for design including the successful A5 glossy printed 'Setanta Golf' magazine for last year's Open at Carnoustie.

The latest publication is a prime example of the direction Planet Ink Ltd is moving in with a series of key announcements to be made over the coming weeks.

To view the edition as featured by YUDU, just click the link here.

Founding director Shaun Milne said: "We are delighted and grateful that YUDU have chosen to feature this Flash based edition as a prime example of just how versatile and interactive digital brochures can be. The reaction we have had to it from people has been overwhelmingly appreciative.

"We are fortunate that YUDU's self-publishing platform has allowed us to be so creative for a multi-edition title like this, while all the time knowing that their technical support is just a phone call or a click away should it be needed.

"The fact that such an innovative, award winning company as YUDU are showcasing our design work to their own clients as an example of best practice is a massive boost for us, and one that has already led to contact from interested parties.

"Planet Ink Ltd has many exciting developments in the pipeline and we look forward to sharing them in the very near future."

* To find out how Planet Ink Ltd can breathe new life into your publications with interactive digital publications - at a low price that could help your company beat the credit crunch - contact the team on 0141 248 5595/6 or email info@planetinkltd.co.uk

Thursday, July 10, 2008

Hearts FC join digital revolution


Heart of Midlothian FC - The Heart and soul of Edinburgh - are the latest client to make use of Planet Ink Ltd's page turn facilities with the launch of their first digital edition today.

Used as an aggressive marketing tool for the club's Hospitality and Sponsorship ranges, it will be sent to select addresses by email and hosted on the official club website.

Planet Ink Ltd and Hearts FC have a long standing relationship stretching back to 2006, but this is the club's first venture into the digital market with the company.

They supplied finished high-res PDFs to Planet Ink Ltd's multi-media team who were able to publish the document and have a link ready soon after.

Founding director Shaun Milne said: "We are delighted to have completed this latest project for Hearts.

"The club already has one of the most innovative websites in the whole of British football, and our digital editions sit perfectly with their forward thinking approach.

"We are sure it will help get their new season off to a great start."

To view the new brochure in action, you can visit the official Hearts FC website: here.

Thursday, July 03, 2008

Digital Magazines - More Interactive Than Ever!

Planet Ink Ltd has unveiled its next generation of fully interactive digital magazines with the production of this month's series of customer magazines for Setanta Sports.

To view the new developments, just click: Switch On
Separate editions are published for Ireland, the UK and Freeview customers.

Our latest design allows the reader to fully engaged with the publication, scrolling through information via Flash files, and is just one of a number of new developments our team have been working on.

All our eco sensitive digital documents can be tailor made to suit your needs.

Contact us on 0141 248 5595 or email shaun@planetinkltd.co.uk

Planet Ink Ltd. Because publishing shouldn't cost the Earth.

Monday, June 16, 2008

Holyrood Partnership - PR Goes Digital

One of the country’s fastest growing PR companies has become the first in the UK to use Planet Ink Ltd’s paperless publishing solutions to help secure new client accounts.

The Holyrood Partnership, Silver Winner at the prestigious CIPR Awards for Outstanding Small Consultancy, have already forged an impressive reputation on “impact, individuality and innovation”.

Video and photography are among just a few of the creative services the Edinburgh based firm offers to its fast growing client list.

Recognising the benefits of our digital platform, they have been quick to make good use of those skills to provide content for their own tailor made eco friendly documents.

The end result allows clients to quickly and effortlessly view slick presentations using cutting edge technology.

Planet Ink Ltd’s founding director Shaun Milne said: “We are delighted to be working with such a dynamic, forward thinking company as the Holyrood Partnership.

“They not only fully grasp the concept of digital documents, but have their own inspirational ideas for them, providing a fantastic showcase for their creative abilities.

“It is worlds away from the unwieldy sheets of paper and massive flip charts of the past still used by some, and really helps to show off Public Relations as it should be.”

To find out how our digital documents could help drive more business to your company, contact the Planet Ink Ltd team on 0141 248 5595/6 or email shaun@planetinkltd.co.uk

To discover more about the Holyrood Partnership, visit their website at: www.holyroodpr.co.uk

Tuesday, June 10, 2008

ScottishPower - World Environment Day

ScottishPower celebrated World Environment Day this month by using Planet Ink Ltd's paperless publishing solutions to produce a special eye-catching digital magazine to mark the event.

The end result was a visually stunning title available to those involved in the business on the day - June 5 - complete with facts and Flash files.

Our digital publishing can help to reduce carbon footprint in a number of ways:

* reduce energy use by not printing
* no use of natural resources such as paper
* no use of ink or other harmful chemicals
* no need for emissions spewing transport - deliver online
* no need for re-prints - simply update pages online
* no need for disposal or recycling

Find out how we can help reduce your carbon footprint and achieve costs savings, by contacting the team on 0141 248 5595 or email shaun@planetinkltd.co.uk

ScottishPower News - Issue 18

ScottishPower made a number of major announcements today including the appointment of a new CEO, Vice Chairman and the establishment of a new Executive Committee of the Board to complete its integration with Spanish energy firm Iberdrola.

Working closely with Planet Ink Ltd, they were able to deliver the news across their entire business today as part of a successfully co-ordinated approach to their communications needs.

Planet Ink Ltd were able to produce digital and printed editions of their award winning staff newspaper ScottishPower News to tie in with the official announcement released this morning.

The latest edition carries details of all the announcements, and the first interview with their new CEO Nick Horler.

This project was a prime example of how the team at Planet Ink Ltd are able to serve world leading companies by working closely alongside their in-house communication teams and senior managers, dealing with even the most sensitive of information, while at all times ensuring strict client confidentiality.

To find out how Planet Ink Ltd could help your organisation, call 0141 248 5595 or email shaun@planetinkltd.co.uk

Setanta Sports - Switch On In June












Planet Ink Ltd has completed a hat-trick of digital publications on behalf of Setanta Sports in June completing a hectic season for the broadcaster.

Our team created individual editions for their GB, ROI and Freeview markets at a fraction of the cost of traditional printed materials.

Each edition also comes with a comprehensive statistical package to track reader habits and page views, of huge benefit when planning marketing camapaigns.

The magazine - Switch On - was a finalist in the 2007 PPA Scotland magazine awards and Highly Commended in the Customer Magazine of the Year category.

Planet Ink Ltd first introduced digital publishing to Setanta Sports in 2006 followed by further improvements including the inclusion of Flash and video in 2007, benefitting in a huge year on year increase in readership for 2008.

The magazine is emailed to their database of customers, and also available to view at www.setanta.com.

If your organisation would like its own digital magazine from the creative team at Planet Ink Ltd, please contact us on 0141 248 5595 or email shaun@planetinkltd.co.uk.

Wednesday, May 21, 2008

Business Opportunities with Planet Ink Ltd

Award winning design and publishers Planet Ink Ltd are exploring opportunities to form a partnership or partnerships with media buyers and planners keen to exploit potential new ad revenue sources from digital newspapers and magazines.

The company hopes to forge a strong relationship in order to tap into the new advertising markets created by digital publishing, utilising Planet Ink Ltd’s existing design for digital expertise.

Founding director Shaun Milne said: “We know what we are good at and can see where other people excel. Our hope is to marry those skills and take full advantage of digital publishing.

“Scotland is rich in diverse and creative talent, so there is no reason why we need rely on agencies centred only in London, if we can look at this as a UK wide project.

“We have clients who mail tens of thousands of people a month with titles we publish on their behalf – an extraordinary figure when you consider it is available for free.

“And we have other niche groups with potentially generous spend to exploit, covering a wide demographic of reader.

“Where digital publishing also succeeds is in being able to offer the traditional advertiser more than just a static PDF or ad – but one rich with Flash or video motion and audio.

“Such markets are ripe for tapping into, which is why we hope to be at the forefront of the market before too many others finally catch on.”

Interested parties should call 0141 249 5595 to arrange a meeting or email info@planetinkltd.co.uk to express an interest.

Thursday, May 08, 2008

SETANTA SPORTS GB - Switch On In May

This month's GB edition of Setanta Sports Switch On magazine is now available.

Setanta Sports host a live link on their official website allowing readers to view the magazine for free.

They also send the magazine to their subscribers each month by email.

Just two of the great ways digi-mags can be made to work.

Contact Planet Ink Ltd to see how digi-mags can be used to help promote your business.

Email info@planetinkltd.co.uk or call 0141 248 5595/6 and ask about a free, no obligation

Tuesday, May 06, 2008

SETANTA SPORTS ROI - Switch On In May

The latest ROI edition of this month's Setanta Sports 'Switch On' magazine is the biggest yet.

Running to 27-pages, the digi-mag boasts six video promotions and is made available to customers for free, covering a huge range of TV sports.

Each edition also includes hyperlinks to the main Setanta Sports website and can be viewed either online or downloaded for offline viewing.

Pages can also be printed out.

To find out how your business could use our design and digital expertise - contact us on 0141 248 5595/6 or email info@planetinkltd.co.uk

Baby Boy Joy for Planet Ink


Planet Ink Ltd's creative director Derek Bryce celebrated the birth of his third child - Ewan - on Saturday night.

The new addition, a couple of weeks early, still powered in at a weight of 6lb 8oz.

Ewan joins siblings Lucy and Ryan in the Bryce clan.

All the team at Planet Ink Ltd offer their hearty congratulations to both Derek and his wife Stella who, typically, did all the hard work!

Monday, April 28, 2008

Shaping Scotland's Digital Future

Planet Ink Ltd was represented at the latest Sunday Herald sponsored debate on the future of digital in Scotland this month.

The event was part of a series aimed at pulling together the thoughts, concerns and aspirations of some of the nation's leading contributors on business and technology.

Its aim is to develop a digital blueprint for Scotland.

Among those taking part was a panel made up of Iain S Bruce, Technology Editor of the Sunday Herald; Raymond O'Hare, Regional Director of Microsoft Scotland; Stewart Kirkpatrick, Content Marketing Director for w00tonomy; Gordon Thomson, Operations Director for Cisco Scotland and Ireland; and Steven Thurlow, Technical Director with Graham Technology.

Among the topics covered were innovation; invention; content and how business responds to user demand.

Shaun Milne, founding director of Planet Ink Ltd, said: "We were delighted to be involved in the debate.

"Many people repeatedly made the key observation that Scotland needs a change in culture to embrace innovation.

"That is something I am sure will become a central plank for any National Technology Strategy that results from these most welcome and necessary debates.

"As digital publishers, we are delighted to be a part of that conversation."

SCOTTISHPOWER NEWS - Issue 17


Issue 17 of the award winning ScottishPower staff newspaper, ScottishPower News, is out now.

Planet Ink Ltd publishes the title in dual digital and printed formats.

The printed edition is produced on environmentally sustainable stocks here in Scotland.

Fully project managed by Planet Ink Ltd our service includes all design, subbing, retouching, writing, proof-reading, print handing and distribution.

This month's edition is also stuffed with an additional 40-page booklet.

The digital alternative - using leading edge on-screen page turn technology - also allows the company to reduce its print run and carbon footprint by minimising distribution while saving on fuel, energy, paper and print.

This format can also incorporate hyperlinks and video files.

To find out how Planet Ink Ltd can help your company be as forward thinking, contact our team at info@planetinkltd.co.uk or by calling 0141 248 5595/6

Wednesday, April 23, 2008

SNS GROUP - PFA Scotland Player of the Year Awards

Planet Ink Ltd is delighted to have completed its latest commission for Scotland's premier photographic agency, the SNS Group.

Our team produced stunning full colour large format photographic panels using a range of iconic images taken by SNS Group to provide the backdrop to this year's celebrity packed PFA Scotland Player of the Year Awards.

The awards took place on Sunday night at the Hilton Hotel in Glasgow.

Mounted on Corex - sturdy yet lightweight fluted polypropylene panels - our design team prepared and installed the giant images used to decorate the main hall for the event recorded for TV.

Planet Ink Ltd also prepared associated advertising for the event's official programme.

Tuesday, April 22, 2008

SETANTA SPORTS - Switch On In April


Planet Ink Ltd is delighted to announce the successful completion of yet another double edition of Switch On magazine for Setanta UK and Setanta Ireland.

Featuring video, Flash files and hyperlinks, the on-screen page turn magazines were used to highlight Setanta's action packed month which included both Old Firm derbies, the Calzaghe v Hopkins title fight and the crucial league games helping to decide where the Barclays Premier League title will go.

Work is already underway for the May editions of the digital marketing tool.

Find out how page turn publications could help transform your business and marketing communications, reducing both budget spend and carbon footprint at the same time.

Contact us by email: info@planetinkltd.co.uk or call (0044) 0141 248 5595/6

Thursday, April 17, 2008

SCOTTISHPOWER NEWS - Issue 16


The latest digital and printed editions of the award winning ScottishPower News have been completed and delivered with work already underway for the next information packed issue.

The digital edition of issue 16 contained video footage shot on location at a recent ScottishPower conference as well as live links to other areas of their intranet site, helping increase the reader experience for the end user.

Planet Ink Limited are able to digitise publications, corporate reports, brochures and marketing materials on a project by project basis.

And we can now offer loyalty packages for high volume customers allowing clients to buy pages in advance to reduce costs and help with the planning of annual budgets.

The loyalty packages - available in bronze, silver, gold and platinum - are just another way Planet Ink Limited can tailor the ideal package to forward thinking companies keen to migrate to our page turn technology.

For further information, contact us to arrange a free consultation.