Saturday, July 19, 2008

YUDU spotlight on Planet Ink Ltd

Planet Ink Ltd are delighted to have work featured by major publishing partners YUDU Media as part of their online portfolio.

Yudu - who host the publishing platform we use most frequently - are currently showcasing the July 'Switch On' magazine designed, written and published by our creative team for major broadcasters Setanta Sports.

The publication - which has separate tailor made editions for Setanta's GB, ROI and Freeview markets - is our most interactive publication to date thanks to heavy use of Flash files to compliment the highly attractive design - elevating it to a new level following a successful two-year development.

It provides a firm platform for Setanta Sports to build their new marketing strategy upon as the Irish owned company enters a new phase in its evolution.

Planet Ink Ltd introduced digital publishing to Setanta in 2006, making it the first European broadcaster to use the technology, and helping establish the concept as a major strand of their client retention strategy, alongside other commissions for design including the successful A5 glossy printed 'Setanta Golf' magazine for last year's Open at Carnoustie.

The latest publication is a prime example of the direction Planet Ink Ltd is moving in with a series of key announcements to be made over the coming weeks.

To view the edition as featured by YUDU, just click the link here.

Founding director Shaun Milne said: "We are delighted and grateful that YUDU have chosen to feature this Flash based edition as a prime example of just how versatile and interactive digital brochures can be. The reaction we have had to it from people has been overwhelmingly appreciative.

"We are fortunate that YUDU's self-publishing platform has allowed us to be so creative for a multi-edition title like this, while all the time knowing that their technical support is just a phone call or a click away should it be needed.

"The fact that such an innovative, award winning company as YUDU are showcasing our design work to their own clients as an example of best practice is a massive boost for us, and one that has already led to contact from interested parties.

"Planet Ink Ltd has many exciting developments in the pipeline and we look forward to sharing them in the very near future."

* To find out how Planet Ink Ltd can breathe new life into your publications with interactive digital publications - at a low price that could help your company beat the credit crunch - contact the team on 0141 248 5595/6 or email

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