Tuesday, June 10, 2008

Setanta Sports - Switch On In June

Planet Ink Ltd has completed a hat-trick of digital publications on behalf of Setanta Sports in June completing a hectic season for the broadcaster.

Our team created individual editions for their GB, ROI and Freeview markets at a fraction of the cost of traditional printed materials.

Each edition also comes with a comprehensive statistical package to track reader habits and page views, of huge benefit when planning marketing camapaigns.

The magazine - Switch On - was a finalist in the 2007 PPA Scotland magazine awards and Highly Commended in the Customer Magazine of the Year category.

Planet Ink Ltd first introduced digital publishing to Setanta Sports in 2006 followed by further improvements including the inclusion of Flash and video in 2007, benefitting in a huge year on year increase in readership for 2008.

The magazine is emailed to their database of customers, and also available to view at www.setanta.com.

If your organisation would like its own digital magazine from the creative team at Planet Ink Ltd, please contact us on 0141 248 5595 or email shaun@planetinkltd.co.uk.

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