Thursday, October 09, 2008

Coming Soon....



ecoforyou

The new online only magazine about eco living.

Launching October 21, 2008.

For advertising inquiries call 0141 248 5595/6.

Tuesday, September 30, 2008

Press: allmediascotland.com

Founding director Shaun Milne writes about the potential for national newspapers to make the switch to digital, in today's edition of allmediascotland.com.

Read the article in full here.

Tuesday, September 23, 2008

ScottishPower News: Issue 21



The latest ScottishPower News, the award winning staff newspaper designed and published by the team at Planet Ink Ltd, is out now.

New enhancements to the digital edition, such as animated advertisements and other features throughout, have been introduced for our client this month.

Planet Ink Ltd also project managed the printing and distribution of the printed edition across all of ScottishPower's required business networks.

To find out how we can help enhance your internal staff communications, contact the team today, by calling 0141 248 5596 or emailing info@planetinkltd.co.uk

Smooth Sailing with Cunard





Planet Ink Ltd has successfully completed its first project for Yudu Media on behalf of their world famous client Cunard cruise line.

The company was commissioned to carry out Flash animation for the bespoke Cunard digital editions published by Yudu Media.

Planet Ink Ltd's multi-media unit were able to quickly deliver the necessary animations on time and budget, working from pre-supplied artwork.

Founding director Shaun Milne said: "We were delighted to assist our friends at Yudu Media and are delighted they saw us as a first port of call for this particular project."

To find out how our team could help introduce Flash animation to your existing publications, then contact the team by phoning 0141 248 5596 or email info@planetinkltd.co.uk.

Wednesday, August 27, 2008

ScottishPower News: Issue 20


Planet Ink Ltd have completed the latest edition of ScottishPower News.

The latest issue - available as a newspaper and digital alternative - marks the second year of our award-winning partnership with Scottish Power.

It also follows last month's re-design of the current PPA Scotland Staff Magazine of the Year which introduced their new corporate branding.

To find out how our creative team can help your business transform its publications, contact us by emailing info@planetinkltd.co.uk or calling our team on 0141 248 5595/6

Wednesday, August 20, 2008

Planet Ink Ltd Scores with Clydesdale Bank Project

Planet Ink Ltd are delighted to have carried out their first project for Clydesdale Bank as sub-contractor to The Sports Business.

Our creative team were behind the re-touching and backround treatments for the official Clydesdale Bank 'Captain's Photograph' used to kick off the new Clydesdale Bank Scottish Premier League campaign.

The images were taken by Scotland's largest independent photographic agency, the SNS Group.

The end results were used across Scotland's national newspapers including The Times, Scottish Sun, Daily Record, Scottish Daily Express, Daily Star Scotland and Scottish Daily Mail.

Founding director Shaun Milne said: "The images were already of excellent quality, but as former newspaper journalists our team were able to add an extra dimension to them for their intended use, working to the instructions of The Sports Business and their client, Clydesdale Bank.

"It is just one of the many areas our team can help businesses get their marketing campaigns off to a winning start."

To find out more about our services, click on the digital brochure on our splash page, call us today on 0141 248 5595/6, or email info@planetinkltd.co.uk

Wednesday, July 30, 2008

Planet Ink Ltd - Bigger and Better

Planet Ink Ltd have completed the expansion of their office facilities in Glasgow city centre today.

Based on the same prominent site in Union Street next to Glasgow Central Station, the expansion allows for the recruitment of more staff and creation of a new central production hub.

The project has been completed in time to welcome our newest recruit, Mari Reilly, who joins the company on Monday.

Mari, a graduate of Glasgow Metropolitan College, has been working closely with Planet Ink Ltd over the past few months developing our range of interactive and Flash based digital documents.

Founding director Shaun Milne said: "Planet Ink Ltd is already an award winning company with an enviable reputation for fast paced, innovative publications that have really led the field in Scotland.

"By expanding the size of our operation we create not only a great working environment for the creative talents we have, but the increased capacity to handle more and more projects.

"We are particularly pleased to have captured the talents of Mari and look forward to her working with the existing team to add an extra dimension to the company as we look to offer our clients the best possible service.

"By investing in our core services, we are well placed to help other companies through these difficult times.

"The credit crunch means budgets have never been tighter, but with digital documents we can shrink the cost of delivering information packed publications by 70% or more on traditional print alternatives.

"And with environmental awareness also peaking, the chance to enhance green credentials at the same time in preparation for the potential tax breaks of the future that may bring, means the time to look at our digital solutions really is now."

NB: The contact details for Planet Ink Ltd remain the same. Suite 3.4, 111 Union Street, Glasgow, G1 3TA; Tel: 0141 248 5595/6; email: info@planetinkltd.co.uk

Wednesday, July 23, 2008

ScottishPower - Corporate Responsibility Report

Planet Ink Ltd are delighted to announce that the production and delivery of ScottishPower's annual corporate responsibility report is now complete.

ScottishPower commissioned Planet Ink Ltd to deliver a concept for the key document that would prove attractive while conveying all necessary information to their target audience in a simple, cost effective way.

Our creative team came up with a multi-media solution via a printed die cut leaflet stuffed inside ScottishPower News and a die cut fold out CD holder for direct delivery containing a PC and MAC version of the report as a specially designed digital document (pictured), complete with associated video.

All were intended to drive users towards the official website for further information.

Design, printing, data-transfer and delivery were all project managed and implemented by the team at Planet Ink Ltd.

To learn more about how Planet Ink Ltd could serve your corporate needs, contact the team by emailing info@planetinkltd.co.uk or calling 0141 248 5595/6.

ScottishPower News - Re-design Complete

Planet Ink Ltd have unveiled a comprehensive new look to the award winning ScottishPower News with the publication of the latest edition.

Working closely with the internal communications unit within ScottishPower our creative team have developed a fresh new look to take into account of the new company wide branding guidelines.

Layouts, fonts, colour schemes and new masthead have all been introduced along with the new look ScottishPower logo and other features.

While retaining the depth and feel of its award winning predecessor, the new look for the paper is intended to capture the progression of the ScottishPower brand following their successful integration with Iberdrola.

The new look has been implemented to both the printed edition and the digital version (pictured) and distributed across the business.

Design, printing, distribution and digitization are all project managed by the Planet Ink Ltd team working closely with our clients at all times.

To find out how we could help your corporate communications, contact us by emailing shaun@planetinkltd.co.uk or by calling 0141 248 5595.

Saturday, July 19, 2008

YUDU spotlight on Planet Ink Ltd

Planet Ink Ltd are delighted to have work featured by major publishing partners YUDU Media as part of their online portfolio.

Yudu - who host the publishing platform we use most frequently - are currently showcasing the July 'Switch On' magazine designed, written and published by our creative team for major broadcasters Setanta Sports.

The publication - which has separate tailor made editions for Setanta's GB, ROI and Freeview markets - is our most interactive publication to date thanks to heavy use of Flash files to compliment the highly attractive design - elevating it to a new level following a successful two-year development.

It provides a firm platform for Setanta Sports to build their new marketing strategy upon as the Irish owned company enters a new phase in its evolution.

Planet Ink Ltd introduced digital publishing to Setanta in 2006, making it the first European broadcaster to use the technology, and helping establish the concept as a major strand of their client retention strategy, alongside other commissions for design including the successful A5 glossy printed 'Setanta Golf' magazine for last year's Open at Carnoustie.

The latest publication is a prime example of the direction Planet Ink Ltd is moving in with a series of key announcements to be made over the coming weeks.

To view the edition as featured by YUDU, just click the link here.

Founding director Shaun Milne said: "We are delighted and grateful that YUDU have chosen to feature this Flash based edition as a prime example of just how versatile and interactive digital brochures can be. The reaction we have had to it from people has been overwhelmingly appreciative.

"We are fortunate that YUDU's self-publishing platform has allowed us to be so creative for a multi-edition title like this, while all the time knowing that their technical support is just a phone call or a click away should it be needed.

"The fact that such an innovative, award winning company as YUDU are showcasing our design work to their own clients as an example of best practice is a massive boost for us, and one that has already led to contact from interested parties.

"Planet Ink Ltd has many exciting developments in the pipeline and we look forward to sharing them in the very near future."

* To find out how Planet Ink Ltd can breathe new life into your publications with interactive digital publications - at a low price that could help your company beat the credit crunch - contact the team on 0141 248 5595/6 or email info@planetinkltd.co.uk

Thursday, July 10, 2008

Hearts FC join digital revolution


Heart of Midlothian FC - The Heart and soul of Edinburgh - are the latest client to make use of Planet Ink Ltd's page turn facilities with the launch of their first digital edition today.

Used as an aggressive marketing tool for the club's Hospitality and Sponsorship ranges, it will be sent to select addresses by email and hosted on the official club website.

Planet Ink Ltd and Hearts FC have a long standing relationship stretching back to 2006, but this is the club's first venture into the digital market with the company.

They supplied finished high-res PDFs to Planet Ink Ltd's multi-media team who were able to publish the document and have a link ready soon after.

Founding director Shaun Milne said: "We are delighted to have completed this latest project for Hearts.

"The club already has one of the most innovative websites in the whole of British football, and our digital editions sit perfectly with their forward thinking approach.

"We are sure it will help get their new season off to a great start."

To view the new brochure in action, you can visit the official Hearts FC website: here.

Thursday, July 03, 2008

Digital Magazines - More Interactive Than Ever!

Planet Ink Ltd has unveiled its next generation of fully interactive digital magazines with the production of this month's series of customer magazines for Setanta Sports.

To view the new developments, just click: Switch On
Separate editions are published for Ireland, the UK and Freeview customers.

Our latest design allows the reader to fully engaged with the publication, scrolling through information via Flash files, and is just one of a number of new developments our team have been working on.

All our eco sensitive digital documents can be tailor made to suit your needs.

Contact us on 0141 248 5595 or email shaun@planetinkltd.co.uk

Planet Ink Ltd. Because publishing shouldn't cost the Earth.

Monday, June 16, 2008

Holyrood Partnership - PR Goes Digital

One of the country’s fastest growing PR companies has become the first in the UK to use Planet Ink Ltd’s paperless publishing solutions to help secure new client accounts.

The Holyrood Partnership, Silver Winner at the prestigious CIPR Awards for Outstanding Small Consultancy, have already forged an impressive reputation on “impact, individuality and innovation”.

Video and photography are among just a few of the creative services the Edinburgh based firm offers to its fast growing client list.

Recognising the benefits of our digital platform, they have been quick to make good use of those skills to provide content for their own tailor made eco friendly documents.

The end result allows clients to quickly and effortlessly view slick presentations using cutting edge technology.

Planet Ink Ltd’s founding director Shaun Milne said: “We are delighted to be working with such a dynamic, forward thinking company as the Holyrood Partnership.

“They not only fully grasp the concept of digital documents, but have their own inspirational ideas for them, providing a fantastic showcase for their creative abilities.

“It is worlds away from the unwieldy sheets of paper and massive flip charts of the past still used by some, and really helps to show off Public Relations as it should be.”

To find out how our digital documents could help drive more business to your company, contact the Planet Ink Ltd team on 0141 248 5595/6 or email shaun@planetinkltd.co.uk

To discover more about the Holyrood Partnership, visit their website at: www.holyroodpr.co.uk

Tuesday, June 10, 2008

ScottishPower - World Environment Day

ScottishPower celebrated World Environment Day this month by using Planet Ink Ltd's paperless publishing solutions to produce a special eye-catching digital magazine to mark the event.

The end result was a visually stunning title available to those involved in the business on the day - June 5 - complete with facts and Flash files.

Our digital publishing can help to reduce carbon footprint in a number of ways:

* reduce energy use by not printing
* no use of natural resources such as paper
* no use of ink or other harmful chemicals
* no need for emissions spewing transport - deliver online
* no need for re-prints - simply update pages online
* no need for disposal or recycling

Find out how we can help reduce your carbon footprint and achieve costs savings, by contacting the team on 0141 248 5595 or email shaun@planetinkltd.co.uk

ScottishPower News - Issue 18

ScottishPower made a number of major announcements today including the appointment of a new CEO, Vice Chairman and the establishment of a new Executive Committee of the Board to complete its integration with Spanish energy firm Iberdrola.

Working closely with Planet Ink Ltd, they were able to deliver the news across their entire business today as part of a successfully co-ordinated approach to their communications needs.

Planet Ink Ltd were able to produce digital and printed editions of their award winning staff newspaper ScottishPower News to tie in with the official announcement released this morning.

The latest edition carries details of all the announcements, and the first interview with their new CEO Nick Horler.

This project was a prime example of how the team at Planet Ink Ltd are able to serve world leading companies by working closely alongside their in-house communication teams and senior managers, dealing with even the most sensitive of information, while at all times ensuring strict client confidentiality.

To find out how Planet Ink Ltd could help your organisation, call 0141 248 5595 or email shaun@planetinkltd.co.uk

Setanta Sports - Switch On In June












Planet Ink Ltd has completed a hat-trick of digital publications on behalf of Setanta Sports in June completing a hectic season for the broadcaster.

Our team created individual editions for their GB, ROI and Freeview markets at a fraction of the cost of traditional printed materials.

Each edition also comes with a comprehensive statistical package to track reader habits and page views, of huge benefit when planning marketing camapaigns.

The magazine - Switch On - was a finalist in the 2007 PPA Scotland magazine awards and Highly Commended in the Customer Magazine of the Year category.

Planet Ink Ltd first introduced digital publishing to Setanta Sports in 2006 followed by further improvements including the inclusion of Flash and video in 2007, benefitting in a huge year on year increase in readership for 2008.

The magazine is emailed to their database of customers, and also available to view at www.setanta.com.

If your organisation would like its own digital magazine from the creative team at Planet Ink Ltd, please contact us on 0141 248 5595 or email shaun@planetinkltd.co.uk.

Wednesday, May 21, 2008

Business Opportunities with Planet Ink Ltd

Award winning design and publishers Planet Ink Ltd are exploring opportunities to form a partnership or partnerships with media buyers and planners keen to exploit potential new ad revenue sources from digital newspapers and magazines.

The company hopes to forge a strong relationship in order to tap into the new advertising markets created by digital publishing, utilising Planet Ink Ltd’s existing design for digital expertise.

Founding director Shaun Milne said: “We know what we are good at and can see where other people excel. Our hope is to marry those skills and take full advantage of digital publishing.

“Scotland is rich in diverse and creative talent, so there is no reason why we need rely on agencies centred only in London, if we can look at this as a UK wide project.

“We have clients who mail tens of thousands of people a month with titles we publish on their behalf – an extraordinary figure when you consider it is available for free.

“And we have other niche groups with potentially generous spend to exploit, covering a wide demographic of reader.

“Where digital publishing also succeeds is in being able to offer the traditional advertiser more than just a static PDF or ad – but one rich with Flash or video motion and audio.

“Such markets are ripe for tapping into, which is why we hope to be at the forefront of the market before too many others finally catch on.”

Interested parties should call 0141 249 5595 to arrange a meeting or email info@planetinkltd.co.uk to express an interest.

Thursday, May 08, 2008

SETANTA SPORTS GB - Switch On In May

This month's GB edition of Setanta Sports Switch On magazine is now available.

Setanta Sports host a live link on their official website allowing readers to view the magazine for free.

They also send the magazine to their subscribers each month by email.

Just two of the great ways digi-mags can be made to work.

Contact Planet Ink Ltd to see how digi-mags can be used to help promote your business.

Email info@planetinkltd.co.uk or call 0141 248 5595/6 and ask about a free, no obligation

Tuesday, May 06, 2008

SETANTA SPORTS ROI - Switch On In May

The latest ROI edition of this month's Setanta Sports 'Switch On' magazine is the biggest yet.

Running to 27-pages, the digi-mag boasts six video promotions and is made available to customers for free, covering a huge range of TV sports.

Each edition also includes hyperlinks to the main Setanta Sports website and can be viewed either online or downloaded for offline viewing.

Pages can also be printed out.

To find out how your business could use our design and digital expertise - contact us on 0141 248 5595/6 or email info@planetinkltd.co.uk

Baby Boy Joy for Planet Ink


Planet Ink Ltd's creative director Derek Bryce celebrated the birth of his third child - Ewan - on Saturday night.

The new addition, a couple of weeks early, still powered in at a weight of 6lb 8oz.

Ewan joins siblings Lucy and Ryan in the Bryce clan.

All the team at Planet Ink Ltd offer their hearty congratulations to both Derek and his wife Stella who, typically, did all the hard work!