MEDIA RELEASE: ecoforyou launches live today

MEDIA RELEASE:

Click HERE to view Issue One of ecoforyou for FREE


FOR IMMEDIATE USE: Tuesday, Oct 21st, 2008

NEW digital only green lifestyle magazine ecoforyou is now available for FREE from website www.ecoforyou.co.uk

Issue One runs to 34 full colour pages and features eco news, features and tips on going green.

Among the interactive offerings available to readers is the chance to pick their own cover – selecting from four alternatives – and click-through advertising.

Video and other Flash animation, including scroll bars and slideshows, are used across the live digital magazine.

As well as being 100% carbon neutral, ecoforyou is also available in Text Only format compatible with screen readers, opening up its written contents to the blind and visually impaired.

Scottish Environment Minister Mike Russell has penned an exclusive piece for the title that also includes articles on the Energy Agency, ScottishPower, Heathrow Airport and the world’s first occupied carbon zero house.

Glasgow-based Eco publishers Planet Ink Ltd estimate the first edition will be mailed out to around 50,000 email addresses.

They are now accepting inquiries for advertising, sponsorship and editorial for Issue Two which will be available late November.

Preferred publishing partners YUDU Media – the multi-award winning digital platform - have sponsored the publishing cost of Issue One.

An ecoforyou page is also available via social networking site Facebook and updates for the magazine will be posted via Twitter and an associated blog available at ecoforyou.wordpress.com.

Co-Publisher Gerry Cassidy said: “We’ve already had scores of people trying to sign up for the mag before it was even available, thanks to all the fantastic coverage we received from the media and bloggers last week.

“We really hope readers will like what they see and sign-up for free to receive future editions and – importantly – send the ecoforyou link onto their friends, clients and colleagues to support the project.

“Everyone at ecoforyou would also like to thank all those who have been in touch with their advice and emails of support. We’re still wading our way through them trying to reply to them all to say thanks.”

Unlike traditional magazines, Planet Ink Ltd are relying on only web-based communities to help promote ecoforyou.

Co-Publisher Shaun Milne said: “We already know what the power of the web can achieve through communicating quickly, efficiently and socially.

“So this platform offers us the perfect opportunity to grow.

“The more people who hit the Share Me button to pass on the link, the more readers we hope will sign up every month to receive their free editions.

“As our community grows, so should the magazine, opening up a web-savvy community across the ages and demographics for advertisers and sponsors to target using Flash or video ads.

“We’re fast approaching Web 3.0 – the intelligent web – where content and how it is used and distributed will be key to its development, moving on from ability to simply inform online, to being able to do so better.

“Not only is ecoforyou doing away with traditions such as print and ink to become 100% carbon neutral, we hope it is also recycling the mould of how publishers can reach as many readers as possible by embracing the emerging technology available.”

NOTES FOR NEWSDESKS:

(1) ecoforyou is available by email or free link found at www.ecoforyou.co.uk.

(2) the publishers plan an estimated initial mail-out to 50,000 potential readers.

(3) ecoforyou is accepting inquiries for sponsorship, advertising and editorial inquiries on 0141 248 5595/6 or via info@ecoforyou.co.uk. A full rate-card is available.

(4) Planet Ink Ltd is an award-winning independent design, media and publishing house established in January 2006 by directors Shaun Milne and Gerry Cassidy.

(5) For further information call Shaun Milne on 0794 121 9061 or Gerry Cassidy on 07798 543 9752, or 0141 248 5595.

For further information please email info@ecoforyou.co.uk or visit www.planetinkltd.co.uk

Press: allmediascotland.com

Founding director Shaun Milne writes about the potential for national newspapers to make the switch to digital, in today's edition of allmediascotland.com.

Read the article in full here.

Planet Ink Ltd - Bigger and Better

Planet Ink Ltd have completed the expansion of their office facilities in Glasgow city centre today.

Based on the same prominent site in Union Street next to Glasgow Central Station, the expansion allows for the recruitment of more staff and creation of a new central production hub.

The project has been completed in time to welcome our newest recruit, Mari Reilly, who joins the company on Monday.

Mari, a graduate of Glasgow Metropolitan College, has been working closely with Planet Ink Ltd over the past few months developing our range of interactive and Flash based digital documents.

Founding director Shaun Milne said: "Planet Ink Ltd is already an award winning company with an enviable reputation for fast paced, innovative publications that have really led the field in Scotland.

"By expanding the size of our operation we create not only a great working environment for the creative talents we have, but the increased capacity to handle more and more projects.

"We are particularly pleased to have captured the talents of Mari and look forward to her working with the existing team to add an extra dimension to the company as we look to offer our clients the best possible service.

"By investing in our core services, we are well placed to help other companies through these difficult times.

"The credit crunch means budgets have never been tighter, but with digital documents we can shrink the cost of delivering information packed publications by 70% or more on traditional print alternatives.

"And with environmental awareness also peaking, the chance to enhance green credentials at the same time in preparation for the potential tax breaks of the future that may bring, means the time to look at our digital solutions really is now."

NB: The contact details for Planet Ink Ltd remain the same. Suite 3.4, 111 Union Street, Glasgow, G1 3TA; Tel: 0141 248 5595/6; email: info@planetinkltd.co.uk

YUDU spotlight on Planet Ink Ltd

Planet Ink Ltd are delighted to have work featured by major publishing partners YUDU Media as part of their online portfolio.

Yudu - who host the publishing platform we use most frequently - are currently showcasing the July 'Switch On' magazine designed, written and published by our creative team for major broadcasters Setanta Sports.

The publication - which has separate tailor made editions for Setanta's GB, ROI and Freeview markets - is our most interactive publication to date thanks to heavy use of Flash files to compliment the highly attractive design - elevating it to a new level following a successful two-year development.

It provides a firm platform for Setanta Sports to build their new marketing strategy upon as the Irish owned company enters a new phase in its evolution.

Planet Ink Ltd introduced digital publishing to Setanta in 2006, making it the first European broadcaster to use the technology, and helping establish the concept as a major strand of their client retention strategy, alongside other commissions for design including the successful A5 glossy printed 'Setanta Golf' magazine for last year's Open at Carnoustie.

The latest publication is a prime example of the direction Planet Ink Ltd is moving in with a series of key announcements to be made over the coming weeks.

To view the edition as featured by YUDU, just click the link here.

Founding director Shaun Milne said: "We are delighted and grateful that YUDU have chosen to feature this Flash based edition as a prime example of just how versatile and interactive digital brochures can be. The reaction we have had to it from people has been overwhelmingly appreciative.

"We are fortunate that YUDU's self-publishing platform has allowed us to be so creative for a multi-edition title like this, while all the time knowing that their technical support is just a phone call or a click away should it be needed.

"The fact that such an innovative, award winning company as YUDU are showcasing our design work to their own clients as an example of best practice is a massive boost for us, and one that has already led to contact from interested parties.

"Planet Ink Ltd has many exciting developments in the pipeline and we look forward to sharing them in the very near future."

* To find out how Planet Ink Ltd can breathe new life into your publications with interactive digital publications - at a low price that could help your company beat the credit crunch - contact the team on 0141 248 5595/6 or email info@planetinkltd.co.uk

Holyrood Partnership - PR Goes Digital

One of the country’s fastest growing PR companies has become the first in the UK to use Planet Ink Ltd’s paperless publishing solutions to help secure new client accounts.

The Holyrood Partnership, Silver Winner at the prestigious CIPR Awards for Outstanding Small Consultancy, have already forged an impressive reputation on “impact, individuality and innovation”.

Video and photography are among just a few of the creative services the Edinburgh based firm offers to its fast growing client list.

Recognising the benefits of our digital platform, they have been quick to make good use of those skills to provide content for their own tailor made eco friendly documents.

The end result allows clients to quickly and effortlessly view slick presentations using cutting edge technology.

Planet Ink Ltd’s founding director Shaun Milne said: “We are delighted to be working with such a dynamic, forward thinking company as the Holyrood Partnership.

“They not only fully grasp the concept of digital documents, but have their own inspirational ideas for them, providing a fantastic showcase for their creative abilities.

“It is worlds away from the unwieldy sheets of paper and massive flip charts of the past still used by some, and really helps to show off Public Relations as it should be.”

To find out how our digital documents could help drive more business to your company, contact the Planet Ink Ltd team on 0141 248 5595/6 or email shaun@planetinkltd.co.uk

To discover more about the Holyrood Partnership, visit their website at: www.holyroodpr.co.uk

ScottishPower - World Environment Day

ScottishPower celebrated World Environment Day this month by using Planet Ink Ltd's paperless publishing solutions to produce a special eye-catching digital magazine to mark the event.

The end result was a visually stunning title available to those involved in the business on the day - June 5 - complete with facts and Flash files.

Our digital publishing can help to reduce carbon footprint in a number of ways:

* reduce energy use by not printing
* no use of natural resources such as paper
* no use of ink or other harmful chemicals
* no need for emissions spewing transport - deliver online
* no need for re-prints - simply update pages online
* no need for disposal or recycling

Find out how we can help reduce your carbon footprint and achieve costs savings, by contacting the team on 0141 248 5595 or email shaun@planetinkltd.co.uk

ScottishPower News - Issue 18

ScottishPower made a number of major announcements today including the appointment of a new CEO, Vice Chairman and the establishment of a new Executive Committee of the Board to complete its integration with Spanish energy firm Iberdrola.

Working closely with Planet Ink Ltd, they were able to deliver the news across their entire business today as part of a successfully co-ordinated approach to their communications needs.

Planet Ink Ltd were able to produce digital and printed editions of their award winning staff newspaper ScottishPower News to tie in with the official announcement released this morning.

The latest edition carries details of all the announcements, and the first interview with their new CEO Nick Horler.

This project was a prime example of how the team at Planet Ink Ltd are able to serve world leading companies by working closely alongside their in-house communication teams and senior managers, dealing with even the most sensitive of information, while at all times ensuring strict client confidentiality.

To find out how Planet Ink Ltd could help your organisation, call 0141 248 5595 or email shaun@planetinkltd.co.uk

ScottishPower News – Issue 13

The latest edition of ScottishPower News is complete and available in both digital and newspaper formats.

This issue details the massive investment in the company by new owners Iberdrola worth €24.2bn over the next three years and highlights its commitment as a major global player to renewable energy.

Much thought was put into an appropriate cover reflecting all the core areas ScottishPower are involved in during what is a historic time in the company's evolution.

ScottishPower News is now the main delivery vehicle for internal staff communications for ScottishPower and has been honoured by being named as a finalist in the PPA Scotland Scottish Magazine of the Year Awards, recognising it as among the best staff magazines in the country.