Business Opportunities with Planet Ink Ltd

Award winning design and publishers Planet Ink Ltd are exploring opportunities to form a partnership or partnerships with media buyers and planners keen to exploit potential new ad revenue sources from digital newspapers and magazines.

The company hopes to forge a strong relationship in order to tap into the new advertising markets created by digital publishing, utilising Planet Ink Ltd’s existing design for digital expertise.

Founding director Shaun Milne said: “We know what we are good at and can see where other people excel. Our hope is to marry those skills and take full advantage of digital publishing.

“Scotland is rich in diverse and creative talent, so there is no reason why we need rely on agencies centred only in London, if we can look at this as a UK wide project.

“We have clients who mail tens of thousands of people a month with titles we publish on their behalf – an extraordinary figure when you consider it is available for free.

“And we have other niche groups with potentially generous spend to exploit, covering a wide demographic of reader.

“Where digital publishing also succeeds is in being able to offer the traditional advertiser more than just a static PDF or ad – but one rich with Flash or video motion and audio.

“Such markets are ripe for tapping into, which is why we hope to be at the forefront of the market before too many others finally catch on.”

Interested parties should call 0141 249 5595 to arrange a meeting or email info@planetinkltd.co.uk to express an interest.

SETANTA SPORTS GB - Switch On In May

This month's GB edition of Setanta Sports Switch On magazine is now available.

Setanta Sports host a live link on their official website allowing readers to view the magazine for free.

They also send the magazine to their subscribers each month by email.

Just two of the great ways digi-mags can be made to work.

Contact Planet Ink Ltd to see how digi-mags can be used to help promote your business.

Email info@planetinkltd.co.uk or call 0141 248 5595/6 and ask about a free, no obligation

SETANTA SPORTS ROI - Switch On In May

The latest ROI edition of this month's Setanta Sports 'Switch On' magazine is the biggest yet.

Running to 27-pages, the digi-mag boasts six video promotions and is made available to customers for free, covering a huge range of TV sports.

Each edition also includes hyperlinks to the main Setanta Sports website and can be viewed either online or downloaded for offline viewing.

Pages can also be printed out.

To find out how your business could use our design and digital expertise - contact us on 0141 248 5595/6 or email info@planetinkltd.co.uk

Baby Boy Joy for Planet Ink

Planet Ink Ltd's creative director Derek Bryce celebrated the birth of his third child - Ewan - on Saturday night.

The new addition, a couple of weeks early, still powered in at a weight of 6lb 8oz.

Ewan joins siblings Lucy and Ryan in the Bryce clan.

All the team at Planet Ink Ltd offer their hearty congratulations to both Derek and his wife Stella who, typically, did all the hard work!

Shaping Scotland's Digital Future

Planet Ink Ltd was represented at the latest Sunday Herald sponsored debate on the future of digital in Scotland this month.

The event was part of a series aimed at pulling together the thoughts, concerns and aspirations of some of the nation's leading contributors on business and technology.

Its aim is to develop a digital blueprint for Scotland.

Among those taking part was a panel made up of Iain S Bruce, Technology Editor of the Sunday Herald; Raymond O'Hare, Regional Director of Microsoft Scotland; Stewart Kirkpatrick, Content Marketing Director for w00tonomy; Gordon Thomson, Operations Director for Cisco Scotland and Ireland; and Steven Thurlow, Technical Director with Graham Technology.

Among the topics covered were innovation; invention; content and how business responds to user demand.

Shaun Milne, founding director of Planet Ink Ltd, said: "We were delighted to be involved in the debate.

"Many people repeatedly made the key observation that Scotland needs a change in culture to embrace innovation.

"That is something I am sure will become a central plank for any National Technology Strategy that results from these most welcome and necessary debates.

"As digital publishers, we are delighted to be a part of that conversation."

SCOTTISHPOWER NEWS - Issue 17

Issue 17 of the award winning ScottishPower staff newspaper, ScottishPower News, is out now.

Planet Ink Ltd publishes the title in dual digital and printed formats.

The printed edition is produced on environmentally sustainable stocks here in Scotland.

Fully project managed by Planet Ink Ltd our service includes all design, subbing, retouching, writing, proof-reading, print handing and distribution.

This month's edition is also stuffed with an additional 40-page booklet.

The digital alternative - using leading edge on-screen page turn technology - also allows the company to reduce its print run and carbon footprint by minimising distribution while saving on fuel, energy, paper and print.

This format can also incorporate hyperlinks and video files.

To find out how Planet Ink Ltd can help your company be as forward thinking, contact our team at info@planetinkltd.co.uk or by calling 0141 248 5595/6

SNS GROUP - PFA Scotland Player of the Year Awards

Planet Ink Ltd is delighted to have completed its latest commission for Scotland's premier photographic agency, the SNS Group.

Our team produced stunning full colour large format photographic panels using a range of iconic images taken by SNS Group to provide the backdrop to this year's celebrity packed PFA Scotland Player of the Year Awards.

The awards took place on Sunday night at the Hilton Hotel in Glasgow.

Mounted on Corex - sturdy yet lightweight fluted polypropylene panels - our design team prepared and installed the giant images used to decorate the main hall for the event recorded for TV.

Planet Ink Ltd also prepared associated advertising for the event's official programme.

SETANTA SPORTS - Switch On In April

Planet Ink Ltd is delighted to announce the successful completion of yet another double edition of Switch On magazine for Setanta UK and Setanta Ireland.

Featuring video, Flash files and hyperlinks, the on-screen page turn magazines were used to highlight Setanta's action packed month which included both Old Firm derbies, the Calzaghe v Hopkins title fight and the crucial league games helping to decide where the Barclays Premier League title will go.

Work is already underway for the May editions of the digital marketing tool.

Find out how page turn publications could help transform your business and marketing communications, reducing both budget spend and carbon footprint at the same time.

Contact us by email: info@planetinkltd.co.uk or call (0044) 0141 248 5595/6

SCOTTISHPOWER NEWS - Issue 16

The latest digital and printed editions of the award winning ScottishPower News have been completed and delivered with work already underway for the next information packed issue.

The digital edition of issue 16 contained video footage shot on location at a recent ScottishPower conference as well as live links to other areas of their intranet site, helping increase the reader experience for the end user.

Planet Ink Limited are able to digitise publications, corporate reports, brochures and marketing materials on a project by project basis.

And we can now offer loyalty packages for high volume customers allowing clients to buy pages in advance to reduce costs and help with the planning of annual budgets.

The loyalty packages - available in bronze, silver, gold and platinum - are just another way Planet Ink Limited can tailor the ideal package to forward thinking companies keen to migrate to our page turn technology.

For further information, contact us to arrange a free consultation.

SETANTA SPORTS - Switch On In March (GB & IRE)

Planet Ink Limited is delighted to announce publication of not one but two editions of this month's Switch On customer magazine for our clients Setanta Sports.

In addition to the hugely successful GB title, this month also saw the launch of the first ever edition tailored specifically for the separate Setanta Ireland marketplace.

Differences in elements of programming in Britain and Ireland meant schedules were not carbon copies of each other so a single digital title was not appropriate to engage both target audiences.

But our creative team - which has a rich heritage in editionalising for the fast paced National daily newspaper market - were able to find a quick and simple solution of creating two individual publications - opening up the title for both markets.

At 21-pages, the new edition is the biggest and most colourful so far containing easy to use Flash files and embedded video to showcase programming for both channels.

Founding director Shaun Milne said: "We have a tremendous working relationship with Setanta Sport already and are delighted they have entrusted us with the responsibility of an all new digital edition.

"It is a pleasure to work with people who really understand the huge benefits in using such forward thinking publications."

• Could tailor made edition led digital publications work for your business? Call the team on 0141 248 5595/6 or email info@planetinkltd.,co.uk to find out more.

SCOTTISHPOWER NEWS - Issue 15

The latest edition of Scotland's Staff Magazine of the Year has been published by Planet Ink Limited on behalf of clients ScottishPower.

ScottishPower News is made available to ScottishPower's workforce as a newspaper printed on environmentally friendly paper from recycled and sustainably managed sources.

It is also available as an environmentally friendly digital page turn publication, thanks to Planet Ink Ltd's position as Scotland's leading provider of one stop digital publications.

To find out how Planet Ink Ltd could help your business enhances its own green credentials, contact our team on 0141 248 5505/6 or email info@planetinkltd.co.uk.

Planet Ink Ltd. Where publishing doesn't cost the Earth.

EVENT ALERT - Publishing Expo 2008

Planet Ink Limited are delighted to announce they will be attending this month's Publishing Expo event at Olympia in London on Wednesday, February 13.

Publishing Expo is one of the world's leading events for publishers, featuring more than 100 suppliers and over 40 free workshops, seminars and talks on product developments and innovations.

Founding Director Shaun Milne and Creative Director Derek Bryce will be available to answer questions during the day about all our design and publishing services.

Appointments can be booked in advance either by emailing info@planetinkltd.co.uk or calling 0141 248 5595, or else just look out for them on the day.

SETANTA SPORTS - Switch On In February

Planet Ink Ltd's creative team are delighted to have completed yet another edition of Setanta Sports' stunning Switch On digital customer magazine.

This month's edition has a new feel to it thanks to the introduction of further Flash files to help the reader experience and bring the publication to life.

Video content and scroll bars also make this one of their busiest editions yet.

You can view this month's magazine by clicking HERE.

Working closely with Setanta's marketing team, Planet Ink Ltd project manages the whole process from beginning to end including all design, writing and production.

If you would like to find out how such a digital publication could help your business grow, just call for a free consultation on 0141 248 5595, email us on info@planetinkltd.co.uk or use the contact page on this website.

Carbon Aqua latest to join digital revolution

Energy efficiency specialists Carbon Aqua have become the latest company to use Planet Ink Ltd's eco friendly digital page turn facilities for their corporate publishing.

They advise businesses on how to manage and reduce their consumption of electricity, gas and water related carbon emissions.

Carbon Aqua used their own design team to produce the document artwork and engaged Planet Ink Ltd's specialists to supply them with a digital document complete with live links.

As in this case Planet Ink Ltd is happy to work with in-house design and communications teams as well as company compliance units in order to ensure our clients get a product specific to their needs.

Alternatively, we can produce entire documents from scratch to brief.

Holiday opening hours

Planet Ink Ltd offices will be closed from Monday, December 24, 2007 until Wednesday, January 2, 2008.

Our staff can be contacted in the event of an emergency by emailing shaun@planetinkltd.co.uk or gerry@planetinkltd.co.uk. who will both be checking their messages regularly.

All the team would like to wish our friends and clients a very Merry Christmas and a prosperous New Year and thank all those who chose to give us their custom over the last award winning year.

Design it. Think it. Planet Ink it.

INDEPENDENT ADVISERS SCOTLAND - Corporate Branding

Financial experts Independent Advisers (Scotland) Ltd have commissioned Planet Ink Ltd to create a new range of corporate marketing and promotional solutions as part of a new drive for business in 2008.

The comprehensive project will cover web, exhibition, digital and printed materials designed to reflect their high standards of professionalism in the competitive market of independent financial advisers, with key focus on advice to both businesses and individuals, including mortgage advice.

IAS were among the first clients to take up Planet Ink's expertise in on screen page turn documents with a fully digital brochure in 2006, reducing both costs and their carbon footprint.

CARBON PASSPORT - Marketing

Planet Ink Ltd are delighted to announce the successful completion of our latest project for ethical offsetting specialists Carbon Passport with a range of specially developed marketing materials.

The products - including fridge magnets, car stickers and pop up exhibition stands - is to help market their range of carbon credits that can be purchased to help offset CO2 emissions for home, individuals and businesses.

For more information, visit their new look website at www.carbonpassport.com where you can also access their free to use Carbon Calculator

AYR UNITED - Magazine

Ayr United FC have commissioned Planet Ink Ltd to produce an official club newsletter for the 'Honest Men' who want to enhance their communications strategy with supporters.

It follows the successful completion by Planet Ink of a special edition collector's programme to mark the club's Hall of Fame Awards last month.

The latest publication is scheduled for delivery early in the New Year.

Eco friendly digital Christmas cards launched by Planet Ink Ltd

Planet Ink Ltd are pleased to offer a range of eco-friendly digital Christmas cards for sale.

The cards - which can be either static, animated and come with or without sound - are already proving a hit with key clients and as such are now available to other customers.

They are aimed at companies looking to reduce their carbon footprint and costs, allowing business leaders the potential to donate part of any savings to their nominated charities instead.

Digital Christmas cards also allow for instant delivery, further reducing CO2 emissions by cutting out transport and sorting processes used in making and delivering traditional paper cards.

Cards can, of course, be personalised with business logos and messages.

A selection of ready made cards can be viewed by visiting the 'digital' section of our website.

For further details call us on 0141 248 5595/6.

CARBON PASSPORT - Web Redesign

Ethical offsetting experts Carbon Passport have now relaunched their website after commissioning Planet Ink Ltd to carry out a comprehensive redesign of the site.

They wanted an eye-catching, fresh look for their online presence and one that would lead to easier navigation for users keen to find out more about their services.

Planet Ink's creative director Derek Bryce took personal charge of the project and developed a clean, effective new look now implemented by Carbon Passport's original web creators NSDesign.

In addition, Planet Ink was also asked to provide a range of further designs for the company including their new Carbon Passport offset logo for use by associated businesses and other specialist marketing materials.